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Team Far West of American Solutions for Business is known and respected for bringing our decades of experience in the print, promotions and apparel markets to customers in the Midwest and Mid-Atlantic regions – and beyond. With specialty expertise serving the club, hospitality, medical and healthcare markets, our customers also include manufacturers, distributors, service providers and non-profits.

While there are many companies that sell the products we do, our experienced staff will ask the questions that allow us to design and recommend solutions that solve challenges and provide a level of personal service you certainly won’t find online or at the corner quick printer. We let you get back to doing what you do best. See for yourself the difference our experience can make for you!

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In The News

5 Marketing Tips To Leverage the Holiday Season

It’s never too early to start planning.

It’s never too soon to start planning for the holidays, particularly for the promo industry. As Q4 gifting gets underway, distributors should craft a solid marketing plan that helps them stand out from the crowd. Here are five strategies for taking advantage of this bustling season.

Cutco Knives tablecloth

1. Start early.
Reach out to repeat clients well in advance of December to share gifting ideas and product suggestions. Encourage them to lock into their plans as early as possible to ensure that sourcing and fulfillment are a breeze. Create social media posts and other content now with gifting options that might spark a prospect’s interest as they finalize holiday plans.

2. Know your audience.
Clients want to be treated like humans, not leads. Knowing your audience will help you determine the best solutions in ways that other business-to-business marketing campaigns might overlook. In a sea of holiday marketing emails, a curated and personalized solution to a prospect’s needs will stand out and lead to higher sales at the end of the year.

3. Go mobile.
Since the holiday season tends to be a break for everyone, your clients are less likely to be at their desks. Consider sending marketing messages through SMS, as well as creating a mobile-friendly landing page in order to maintain touchpoints with clients while they’re away from their computers. But be cautious about overusing texts; a little goes a long way to help avoid annoying your customers.

4. Offer holiday bundles.
Kitting is a great way to get creative with holiday gifting opportunities. Offering a variety of items as part of holiday bundles – and including the option for themed custom packaging – is an upselling opportunity. Or work with suppliers and use their premade bundles to entice clients. Ask your trusted suppliers whether they have themed kits you can offer clients for holiday gifting.

$1.35 trillion

expected holiday sales in the U.S.

(EMARKETER)

5. Take advantage of Cyber Monday.
Holiday discounts tend to be associated with business-to-consumer marketing, but they can also be applicable for the promo industry. “Just like in retail, the concept of urgency and exclusivity also work in B2B,” according to a LinkedIn post from software development firm UpLead. Consider offering limited-time deals and or flash sales.

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What Our Customers Are Saying

  • Lee and Dawn at Far West Print are the best! When I re-order any of the many forms we use, they always have my information right at hand. There is never any hassle, even if I need to make changes. The orders are always accurate. I really appreciate the outstanding customer service and production of Far West Print Solutions, LLC.
    Helena A. Bland
    Accounting Mgr., Willis Furniture Co.
  • We have been using Far West Print Solutions for the past 17 years. Becky and her team are wonderful to work with! They are very professional and knowledgeable about their products and are very helpful with any requests. It is a joy working with such a friendly - professional company! A 4 STAR organization all around!
    Jamie Lundquist
    Assistant Controller, Skokie Country Club
  • I have been working with Dawn and Lee at Far West Print Solutions for nearly ten years. They are the most friendly and helpful Vendor I have ever had the pleasure of working with. They have always given me excellent products and service and I trust them completely. They deliver great quality products and most of the time it’s before the date they promised.
    Beth Barnes
    Sentara
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714 Fairfield Way North Aurora, IL 60542-8918
In the Midwest 630-879-9500
In Virginia, the Carolinas and Mid-Atlantic 757-549-1258